Goodrich Brand Identity
THE PURPOSE BEHIND OUR BRAND
Walls and floors encapsulate the essence of every living space. Goodrich Global’s array of products and services serves as your ultimate canvas to embellish these surfaces with a touch of your individuality. Each product is underpinned by research, quality assurance, and creative prowess, breathing life into your space. Amidst these walls and floors, add your Passion and Attitude to craft a personal haven where you can work, reside, or revel in leisure.
In June 2012, Brand Finance PLC assessed Goodrich Global’s value at S$15.4M.
Brand Vision
When Goodrich Global comes to mind, one envisions Creativity, Quality, and Value. Our brand signifies a commitment to serve you best. Our future aspiration is to evolve our brand into a harmonious fusion of aesthetics and functionality. This essence will connect people across the globe while celebrating their unique individualities.
Brand Mission
Our Brand Mission is to manifest your personal visions and aspirations using our comprehensive range of products, services, insights, and accumulated experience.
Essence of Our Brand
- We craft ingenious solutions for our clients and stakeholders.
- We offer a selection of products tailored to fulfill the distinct needs of each customer.
- Our products are quality-driven, undergoing extensive testing to meet our rigorous internal standards.
- We cultivate a nurturing environment to foster passionate and talented employees.
Brand Personality
- Genuine: Approachable, sincere, and professional, we strive for complete customer contentment.
- Dynamic: Adaptable, venturesome, and self-assured, we explore fresh ideas and perspectives to stay at the forefront of trends.
- Fun: Enthusiastic, lively, and optimistic, we embrace life's zest with a free-spirited outlook.
- Stylish: With a flair for aesthetics and a touch of creativity, we epitomize artistry, taste, and originality.
Brand Values
- Integrity: Our relationships rest on trust, mutual respect, and integrity.
- Professionalism: We are dedicated to delivering on our commitments.
- Teamwork: Our collaboration spans both our employees and customers, uniting as a team to achieve shared objectives.
- Idea-Driven: We perpetually explore novel concepts to bring you enhanced products and services.